Distribution Channel of Banas Dairy Essay

The present study is conducted in the Banas dairy farm sales range Genesis of Banas Dairy fresh ShriGalbhabhai Patel found Banas Dairy with the romance of uplifting socio economic status of closure farmers. This dream was meetled through the creation of a co-operative draw fusion for Banaskantha regularise, on the footprint of Amul Dairy of Kaira district, the ideal model of a Co-operative. Consequently eight-spot liquidation level co-operative milk societies in Vadgam and Palanpur taluk Ire registered and started collecting and burbling milk at DudhSagar Dairy, Mehsana from 3rd October 1966.The milk union got registered under Co-operative mo on 31st January 1969 as Banaskantha District Co-operative milk producers Union Limited, popularly known as Banas Dairy. The foundation stone was laid by Late Galbabhai Nanjibhai Patel on 14th January 1971 at 122 acres land acquired near Jagana village in order to set up a dairy form under the operation flood program launched by n ational Dairy development Board. On 7th May 1971 the dairy started functioning at the same place with a capacity of 1. 5 lakh liters of milk per day.This has now been increased to 24. 3 lakh liters per day. The dairy has three automatise plants with a wide 8-9 product lines. The small dream of Shri Galbabhai has now taken the shape of a co-operative of 1350 societies with around 15000 members. With the relentless efforts of dedicated and committed leadership, the dairy has won the trust of milk producers of Banaskantha district and has brought about a gifted change in the lives of all its members. It has come up as a major revolution in the upliftment of the residents of the district.Mission and Vision Banas District co-op Milk Producers Union Ltd. was established with the prime objective of eliminating the monopoly of private traders and providing the brusque farmers the due that they deserve. Along with this it also ensures that the farmers ar benefited the maximum out of th eir trading operations and activities. The mission of the organization is to provide sustainable means of livelihood to socio-economically downtrodden clownish mass, while treading on the path of progress. The organization renews its vision every hug drug years.It strives to be a successful world class co-operative dairy. The objectives of the organization are clearly expressed through the whole step policy, which states that I, the Banas Dairy, commit and aspire to fulfil the needs and expectations of our internal as Ill as external customers and enamor them through our quality products and services. I shall achieve the goal through the followings a). Applying principles of persona Management Systems and Food Safety Management for continuous enrichment of our management processes. ). Providing remunerating returns, quality input services, introducing innovative and appropriate schemes and services to our milk producers. c). Motivating and providing and supporting(a) appropri ate training for skill up-gradation of our employees. d). Protecting our value system and the milieu by judicious use of all natural resources. India is an agri- oriented rural of the world. 70% people are living in rural area so I can say Indian people are living in village the majority of population.The dream of late Galbabhai Patel, commit chairman and the selfless sage to uplift socio- economical status of village farmers came true after creation of a co- operative milk union for banaskantha district, on the foot print of Amul Dairyof kaira presently Anand) district on the model of true co operative milk societies in Vadgam and palanpur taluzka of district Ire registered and started collecting and pouring milk at Dudh Sagar dairy, Mahesana from 10th establish 1969.